BeatO

Branding
Web design
Marketing

BeatO is a leading digital platform for diabetes care offering smartphone glucometers, expert medical support, subscription care plans, and an e-commerce store

Summary

We revamped the site to clearly communicate BeatO’s full ecosystem: monitoring devices, specialist consultations, care plans, online shop, and clinic locations.

Challenge

Multiple services (app, devices, doctors, clinics, shop) created navigation complexity

Weak differentiation of care plans and subscription tiers

Minimal trust signals or clinical results

Static product listings without lifestyle integration

Solutions

Organized navigation into clear pillars: App & Monitoring, Care Plans, Clinics, and Shop

Created care-plan comparison tables, result metrics, and expert testimonials

Featured clinical outcomes (e.g. retrospective study of 721 participants) for credibility

Enhanced shop imagery, product filters, and informational strips/pages

Included clinic locator pages, online consult CTAs, and downloadable app links